The Melbourne Rebels are thrilled to confirm Brick Lane Brewing as their official beer partner for the 2020 season.
The partnership, now entering its third season, marks a significant time for both organisations.
The Rebels enter 2020 embarking on their tenth season of Super Rugby whilst Brick Lane favourite ‘One Love Pale Ale,’ rounded out 2019 as the Drink Easy Awards winner of the ‘Best Crispy Ale of 2019’.
“There are many similarities between the Rebels and Brick Lane Brewing,” stated Melbourne Rebels CEO Baden Stephenson.
“Effectively we are both start-ups full of ambition and enthusiasm to create a new offering in well-established marketplaces. Melbourne has a long history of strong support for their sporting teams and as well as backing the independent brewery scene. We aim to continue to offer our customers something exceptional to keep them satisfied.
“Entering our tenth season in Super Rugby, our standing in the community is a testament to the passion of our loyal supporter base who invade the Stockade year after year.
“Similarly, you can see how Melbourne’s growing appetite for craft beer has seen Brick Lane develop into one of the fastest growing and most highly awarded independent beers in the marketplace, particularly whilst aligned with the Rebels and the traditional Victorian love of sport."
Brick Lane Brewing’s Managing Director, Paul Bowker, echoed Stephenson’s sentiments.
“Melburnians love gathering around food, music and importantly the awesome sporting culture we have in this great city. Brick Lane is passionate about rugby, incredibly excited to continue its partnership with the Rebels and to contribute to our great sporting city,” said Bowker.
“Brick Lane has its heart in Melbourne with all its beers coming out of the most technically advanced and scalable independent brewery in Australia and its Brick Lane Club House based at Queen Victoria Market. .”
“We look forward to continuing our fantastic partnership with the Rebels and working with the broader Rebels community of players, members, fans, staff and sponsors. Cheers to another great year ahead!”